Recently, a local restaurant group (Ciccio’s Restaurant Group) reached out to the public for a little re-branding nudge by renaming one of their locations. It is a modern Mexican cantina formerly known as The Lime, and sparing you the legal jargon explaining why, they needed a snazzy new name that would resonate with their lively and trendy clientel….

Continue reading Bringing the Snazz ⇒