Tag Archive: Copywriting

Writing a B2B White Paper

May 7, 2013
How to Write a Business-to-Business White Paper

Get to the point immediately And take care of the details last. Punch line: “That’s not a duck… that’s my wife!” The standard worry is that a punch line won’t have any impact unless the mechanics of the joke are laid out in perfect, airtight detail. The reality is, if the punch line is good…

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