Get to the point immediately And take care of the details last. Punch line: “That’s not a duck… that’s my wife!” The standard worry is that a punch line won’t have any impact unless the mechanics of the joke are laid out in perfect, airtight detail. The reality is, if the punch line is good…
Continue reading Writing a B2B White Paper ⇒
The Tree of Hopelessness and Despair, brought to you by what children’s cartoons were like in 1965. And! The 13 Guys Named Ed Festivus Pole. This is the kind of thing that happens to us as a culture when we grow up watching A Charlie Brown Christmas.
Conversation with a client who just received his business cards (designed by 13 Guys Named Ed): “Hey, man. How are those business cards?” “They were delivered the day before a big trade show, so it worked out great.” “Oh yeah? What’d you think?” “They make me feel bad.” “WHAT?! Why? What’s wrong with them?” “There’s…
Continue reading Plot Twist ⇒
Your logo is not your brand. Your slogan is not your brand. Your packaging is not your brand. You are not your brand. Anybody who has ever tried to peddle their wares in the last hundred years has heard and read dozens of little axioms about strengthening their brand. “You gotta build your brand.” “You…
Continue reading Rebranding Branding ⇒
13 Guys Named Ed is thrilled to present our latest product, Better Business in a Box, an all-in-one branding solution for anybody who knows that “small business” is not the opposite of “serious business.” Better Business in a Box provides a buffet of enterprise-grade solutions, all geared toward positioning your business as a serious and…
Continue reading Better Business in a Box ⇒
“Yeah, yeah, yeah… we’re the good guys, don’t be evil, yadda, yadda, yadda. We get it. Now let’s get down to brass tacks; how do I optimize my website for search engines?” Sorry but we’re not quite there yet. Almost, but not quite. And if you’re in that big of a rush, you’re in the…
Continue reading Love Letters to Google: Hit Counters Don’t Buy Anything ⇒
It’s easy to ignore any distinction between hats and their colors. Black Hat SEO isn’t a crime, after all. It simply ignores a code of conduct that was created by some mega-corporation, and that you never agreed to in the first place. Besides, it’s not like you’re stealing from Google, or taking anything away from…
Continue reading Love Letters to Google: Criminal Minds ⇒