It’s easy to ignore any distinction between hats and their colors. Black Hat SEO isn’t a crime, after all. It simply ignores a code of conduct that was created by some mega-corporation, and that you never agreed to in the first place. Besides, it’s not like you’re stealing from Google, or taking anything away from…
Continue reading Love Letters to Google: Criminal Minds ⇒
In the broadest of terms, SEO can be divided into two camps: White Hat SEO and Black Hat SEO. The metaphor of the TV cowboy pans out exactly as you’d expect. White Hat practitioners of SEO follow the rules and guidelines laid out by the search engines, and they try to create content for the…
Continue reading Love Letters to Google: White Hat, Grey Hat, Black Hat ⇒
From Wikipedia: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the…
Continue reading Love Letters to Google: What is Search Engine Optimization? ⇒
If you’re asking this question, then you got your hands on the wrong reading material. And, honestly, I don’t even know how to tell you where to begin. It conjures up a snake-eating-its-tail recursive nightmare of me explaining search engines to my grandmother by instructing her to Google it. In the spirit of customer service,…
Continue reading Love Letters To Google: What is a Search Engine? ⇒
Coming soon! Keep your eyes peeled!
According to everything you’ve heard over the last fifteen years, you need a website. If you don’t have a website, you’re failing to develop your online presence; you’re not brandstorming your mindshare, or resession-proofing your consumer retention, or capitalizing on the dollarization of your corporate DNA. In short, if you don’t have a website, you’re…
Continue reading “I Need Some Web” Part 2 ⇒