Love Letters to Google: White Hat, Grey Hat, Black Hat

July 25, 2012

In the broadest of terms, SEO can be divided into two camps: White Hat SEO and Black Hat SEO. The metaphor of the TV cowboy pans out exactly as you’d expect.

White Hat practitioners of SEO follow the rules and guidelines laid out by the search engines, and they try to create content for the long-term good of everybody.

Black Hat practitioners of SEO aren’t interested in the search engine’s rules or guidelines, and they do whatever it takes to get the results they want right now. They also have curly black moustaches.

Grey Hat practitioners of SEO are Black Hat practitioners who make excuses and blur lines in an effort to get what they want without feeling bad about themselves. Anybody who uses the term ‘grey hat’ with any amount seriousness is willfully delusional.

Categories: Blog, Uncategorized