When Redesigning An Existing Website Makes Financial Sense
If you ever run into a website designer who says you have to redesign your website often to rank in Google, run. Fast. Because that's a bald-faced lie. If your website consistently turns visitors into happy customers, then a redesign is probably not in your best interests. It's also a risk.
In fact, there are only a few good reasons to redesign your website:
- Your site gets visitors, but they never click through your site.
- You've asked people what if they saw your site and they give you a face that says "Ummm….how do I tell this person that I did see their monstrosity of a site without insulting them".
- Your site looks outdated compared to your competition and you are getting less interest as a result.
- Navigating through your site is a hassle, even for you.
Ultimately, the decision to redesign your website is tied to one major question:
"Will this make visitors more likely to do business with my business?"
You see, you can have all the fancy graphics and flashy elements that you want. However, if all your website does is look pretty then, what's the point?
A website has to be user-friendly. It has to motivate visitors and lead them to a specific action. Whether that action is a phone call, an email requesting services, or walk-in traffic, it has to inspire action.
Is that difficult to do? Yes. Many fly-by-night or cheap website designers in Tampa deliver a low-cost, low-quality site that does nothing. At 13 Guys Named Ed, we have actually had to undo a lot of damage that businesses in Tampa have endured due to poor-looking and poor-performing websites. Oh, and let's not lump in all the affordable web designers in Tampa together. The worst horror stories come from hard-working business owners who spend literally thousands upon thousands of dollars on the most elaborate, the most flashy looking websites. What's missing? Good copy; a comprehensive SEO strategy; and a user-friendly site that clearly speaks to the business' target customer.
It shouldn't happen, but it does. And, it happens way too much.
If you're considering a website redesign for your business, contact 13 Guys Named Ed. We hope to show you how our "Big Design for Small Businesses" motto can elevate your brand to new heights.