Monthly Archives: July 2012
We are proud to have made the first official addition to our team of Eds. Amanda Slansky, our Account Manager, is a transplant from her hometown of Knoxville, TN. Leaving the mountain air for beachy breezes, she began nurturing her inner geekdom in 2010, working for a local SEO company. She has since honed her…
Continue reading 13 “Guys” Gets in Touch with their Feminine Side ⇒
“Yeah, yeah, yeah… we’re the good guys, don’t be evil, yadda, yadda, yadda. We get it. Now let’s get down to brass tacks; how do I optimize my website for search engines?” Sorry but we’re not quite there yet. Almost, but not quite. And if you’re in that big of a rush, you’re in the…
Continue reading Love Letters to Google: Hit Counters Don’t Buy Anything ⇒
It’s easy to ignore any distinction between hats and their colors. Black Hat SEO isn’t a crime, after all. It simply ignores a code of conduct that was created by some mega-corporation, and that you never agreed to in the first place. Besides, it’s not like you’re stealing from Google, or taking anything away from…
Continue reading Love Letters to Google: Criminal Minds ⇒
In the broadest of terms, SEO can be divided into two camps: White Hat SEO and Black Hat SEO. The metaphor of the TV cowboy pans out exactly as you’d expect. White Hat practitioners of SEO follow the rules and guidelines laid out by the search engines, and they try to create content for the…
Continue reading Love Letters to Google: White Hat, Grey Hat, Black Hat ⇒
From Wikipedia: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the…
Continue reading Love Letters to Google: What is Search Engine Optimization? ⇒
If you’re asking this question, then you got your hands on the wrong reading material. And, honestly, I don’t even know how to tell you where to begin. It conjures up a snake-eating-its-tail recursive nightmare of me explaining search engines to my grandmother by instructing her to Google it. In the spirit of customer service,…
Continue reading Love Letters To Google: What is a Search Engine? ⇒
Hundreds of years ago, in the 1980’s, people weren’t very different than they are today. They were thoughtful, inquisitive, and they wondered about things. Unfortunately, back then, that’s where it ended. They wondered, and that was that. There were a scant, ambitious few who followed through on their curiosity by travelling to libraries and laboratories,…
Continue reading Love Letters to Google ⇒
Coming soon! Keep your eyes peeled!
According to everything you’ve heard over the last fifteen years, you need a website. If you don’t have a website, you’re failing to develop your online presence; you’re not brandstorming your mindshare, or resession-proofing your consumer retention, or capitalizing on the dollarization of your corporate DNA. In short, if you don’t have a website, you’re…
Continue reading “I Need Some Web” Part 2 ⇒
Often times, when generating a mock-up on a design, I won’t sweat over the actual content, and I’ll fill it with Latin filler text. For a long time, it was my naive assumption that everybody was familiar with the existence and function of Lorem Ipsum, but about 40% of the time, my clients come back…
Continue reading True Confusion For Fun and Profit ⇒