SEO in Action

I’m the kind of guy who likes to trawl Google Analytics and Google Webmaster tools. I am very interested to see what people are looking for and where they’re coming from. I read this data like most people read Facebook; while watching crappy television.

Every now and then, I run across a search term like this:

design ideas for shoes that can be eaten

Somebody was searching for that. And it brought them to us. I enjoy that, conceptually.