In the broadest of terms, SEO can be divided into two camps: White Hat SEO and Black Hat SEO. The metaphor of the TV cowboy pans out exactly as you’d expect. White Hat practitioners of SEO follow the rules and guidelines laid out by the search engines, and they try to create content for the…
Continue reading Love Letters to Google: White Hat, Grey Hat, Black Hat ⇒
From Wikipedia: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the…
Continue reading Love Letters to Google: What is Search Engine Optimization? ⇒
If you’re asking this question, then you got your hands on the wrong reading material. And, honestly, I don’t even know how to tell you where to begin. It conjures up a snake-eating-its-tail recursive nightmare of me explaining search engines to my grandmother by instructing her to Google it. In the spirit of customer service,…
Continue reading Love Letters To Google: What is a Search Engine? ⇒
Hundreds of years ago, in the 1980’s, people weren’t very different than they are today. They were thoughtful, inquisitive, and they wondered about things. Unfortunately, back then, that’s where it ended. They wondered, and that was that. There were a scant, ambitious few who followed through on their curiosity by travelling to libraries and laboratories,…
Continue reading Love Letters to Google ⇒
Coming soon! Keep your eyes peeled!
According to everything you’ve heard over the last fifteen years, you need a website. If you don’t have a website, you’re failing to develop your online presence; you’re not brandstorming your mindshare, or resession-proofing your consumer retention, or capitalizing on the dollarization of your corporate DNA. In short, if you don’t have a website, you’re…
Continue reading “I Need Some Web” Part 2 ⇒
Often times, when generating a mock-up on a design, I won’t sweat over the actual content, and I’ll fill it with Latin filler text. For a long time, it was my naive assumption that everybody was familiar with the existence and function of Lorem Ipsum, but about 40% of the time, my clients come back…
Continue reading True Confusion For Fun and Profit ⇒
Your domain name (or URL) is the address that you type into a web browser to visit a website. For example, www.amazon.com. That's a domain name. If you don't know what I'm talking about, then I don't even know how you got here. In order for you to get your own domain name, you need…
Continue reading Everything You Wanted To Know About Domain Names But Were Afraid To Ask ⇒
What To Look For When You're Looking For A Web Designer You need a website. You can't do it yourself, so you need to hire somebody. But you don't know nothin' about makin' no website, so how do you go about finding the right agency or contractor in a veritable ocean of self-proclaimed "web gurus"?…
Continue reading “I Need Some Web” ⇒
If you ever run into a website designer who says you have to redesign your website often to rank in Google, run. Fast. Because that's a bald-faced lie. If your website consistently turns visitors into happy customers, then a redesign is probably not in your best interests. It's also a risk. In fact, there are…
Continue reading When Redesigning An Existing Website Makes Financial Sense ⇒